Website Optimization Tests and Tools Marketers Should Know About

Feb 21, 2023

Category: Domain Names News

One of the things to master while running a website is search engine optimization (SEO). The placement of your website on Google and other search engines is dynamic. This means that you must keep up with SEO developments if you want to beat the competition.

What is website optimization?

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. The deployment of a variety of tools and tactics is required for website optimization, including search engine optimization (SEO), conversion rate optimization (CRO), mobile browsing optimization, page performance enhancement, and others.

How does website optimization work, though?

Website optimization refers to enhancing all of the elements on your website that are used to attract visitors, keep them interested, and then convert them into prospects or customers using a method that is clearly defined and achieves a number of predetermined objectives.

Website optimization encompasses a wide range of specialties as it includes elements influencing both the traffic your website receives and the conversions your website generates.

Why are tools for website optimization crucial?

Websites can no longer be manually optimized due to the wide range of skills required and the increasing complexity of modern websites.

Web marketing tools simplify the process of increasing your website’s visibility in search results, which increases the likelihood that visitors will convert. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

Types of SEO tools and the tests that are required to run by the marketers:

Which of the many tools at your disposal should you use to improve the search engine rankings of your website and increase the number of visitors who become paying customers?

Let’s explore.

1. Page Speed Insights

PageSpeed Insights is a simple and free website speed checker which can help you optimize the website page speed, mobile page speed, and desktop website performance. It is a website speed tool that helps you to monitor the website speed in real time because website speed is a ranking factor.

You can enter the URL of the website here and then click on “Analyze”. The PageSpeed Insights will give the page speed score out of 100 and offer suggestions to make sure the site can load quickly.

2. Hotjar

With the help of the effective website optimization tool Hotjar, website owners and marketers may better understand the behavior of customers and improve the user experience on their website. It provides a wealth of information that can enhance the functionality of the website and promote better outcomes.

First of all, Hotjar offers a heatmap function that monitors where visitors are clicking, scrolling, and spending the majority of their time on a website. This data can be used to determine which aspects of a website are the most interesting and which ones could use some enhancement.

Additionally, it enables website administrators to document user sessions, which can offer insightful data on how visitors utilize a website. Website owners can identify troublesome or perplexing parts by watching these. Additionally, Hotjar gives users the option to build online surveys and polls for user input. These surveys can assist website administrators in gathering insightful user input on their visitors’ experiences on the site so that they can make appropriate improvements.

Moreover, Hotjar offers a conversion funnel analysis tool that enables website owners to monitor the stages visitors take on their site before making a purchase or carrying out another desired activity. Website owners can modify their websites to increase conversions by determining where individuals leave the conversion process.

3. A/B testing

A/B testing is the process of testing various website page variations to see which ones produce the best results.

In other words, it evaluates which version generates the greatest number of conversions for your company, including quote requests, scheduled appointments, increased traffic, sales, and so forth. You must comprehend what works for your audience, website, and business objectives in order to optimize your website.

Understanding your customers’ actions, how they use your website, and where in your sales funnel they leave off is necessary to achieve this.

4. Search Console by Google

You can use Google Search Console’s collection of services to learn how Google sees your website. You can get a variety of free SEO reports from this service that cover a wide range of on-page and off-page search engine topics.

For instance, Google Search Console gives you the ability to check for any skitter mistakes that have occurred on your web page and immediately fix them. In addition, it can show you when your website is infected with malware, what search terms people are using to find you online, how many backlinks you have, and more.

5. Semrush

With the help of the keyword research tool Semrush, you can learn how many people are searching for a given term. Additionally, it gives you details on comparable keywords and phrases, related advertisements, product listings, and much more.

Semrush is a fantastic tool for finding keywords, but it can also reveal the tactics of your rivals. For instance, it can reveal how much traffic they receive, how much of it originates from paid advertisements, and how many backlinks they have.

You should have a tool like Semrush in your toolbox if you enjoy conducting keyword research.

6. MozPro

The Moz Pro toolkit was developed to assist you in optimizing your website using a data-driven strategy. In a nutshell, Moz Pro is comparable to Semrush in that you can use it to look up both specific long-tail keywords and other domains. With the help of this knowledge, you can avoid low-potential keywords and outperform your rivals.

When you use Moz Pro to research a keyword, it will display a difficulty score that indicates how difficult it will probably be to rank for that term. Additionally, you are given a general idea of how popular that term is, and you can even compile lists of keywords for simple comparison. All of these functions are ones that you will indeed expect from a trustworthy keyword research tool, but Moz Pro stands out because of its extremely user-friendly interface.

7. Yoast SEO

Yoast SEO is a simple-to-use tool for improving your website’s on-page SEO. It’s a WordPress plugin that provides a traffic light system to make sure that your pages and posts have been correctly optimised.

Installing and activating Yoast on your website is the first step. After that is finished, you will receive an SEO rating for the page whenever you create a new page or blog post. Yoast would then tell you whether the page is well-optimized or even over-optimized by asking for your focus keyword and synonyms.

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8. BuzzStream

You can use the tools BuzzStream provides to assist with domain research, online marketing, and project planning. It’s an extremely all-encompassing platform, and the overwhelming array of choices it offers can be overwhelming. Let’s concentrate on how it can assist you in addressing your SEO needs with that in mind.

BuzzStream can assist you in your research by compiling lists of outcomes for the keywords and phrases you look into. It then gives you details about each of those websites, such as their overall rankings, any associated social media accounts, their domain age and authority, and more.

9. Linkody

Backlinks are the focus of Linkody. With the help of this tool, you can learn who is linking to your website, what keywords they are using, and even “disavow” links that you don’t agree with. Since you don’t want search engines to believe you’re trying to manipulate the system, that last feature can be useful if you believe someone is linking to your website as spam.

Although the backlink reports are the main draw here, Linkody also provides a few noteworthy extras. For instance, it gives you the choice to create reports that you can send to clients, keep track of the social media shares for your website, and link to Google Analytics.

You must optimize your website if you want to draw in more visitors and have them turn into leads or sales. You must focus on both SEO and CRO if you want to succeed online.

Tools for website optimization simplify your life by automating numerous backend tasks. Even though many tasks can be automated using the tools, most still require input, so it’s important to schedule a regular schedule for checking the tools, running reports, and making updates.

Most importantly, apply your findings to your website to make it better. A few tools will enable you to draw and convert more traffic than ever.

10. Screaming Frog

A website crawler named Screaming Frog can help webmasters and marketers with various aspects of website optimization. It assists in locating technical SEO issues like broken links, missing meta descriptions, duplicate content, and more. Website owners can fix these problems and enhance both the user experience and SEO of their websites by identifying them.

Screaming Frog can also examine the internal linking and URL structure of a website. Website owners can find places where the structure of a website can be enhanced for better navigation and user experience by studying the structure of the website.

It is able to spot duplicate material on a website, which can harm its SEO. A website’s performance can also be examined using Screaming Frog, which can then point up areas that need to be optimized for quicker load times. Both the user experience and search engine rankings may benefit from this.

Complete website audits can be performed by Screaming Frog, and the company can produce thorough reports that point out problems and areas for development. Website owners can enhance the functionality and user experience of their websites by fixing the problems pointed up in these reports.

Screaming Frog is an effective tool that website owners and marketers may use to improve their website’s SEO and user experience.

11. Google Analytics

Google Analytics is a free web analytics tool that is offered by Google and it can help website owners as well as website marketers with several aspects of website optimization. You can track the website traffic with the tool and it gives information related to the origins of the website visitors who are viewing the website pages and for how long are they on the website. Owners of websites can use this data to determine which pages are the most popular and which ones require improvement. The source of traffic and bounce rate is easily determined with this tool.

Analyzing the user activity on websites is possible with this tool so you get details on how the user is engaging with a website and which buttons are they clicking or which link they are interested to follow. Thus, website managers may pinpoint trouble spots where users might become lost or perplexed and make necessary adjustments.

With Google Analytics, website owners may keep track of certain actions that users perform on their site, including buying something or completing a contact form. This data can be used to discover conversion-related drop-off points for visitors and to help website owners optimize their sites for higher conversion rates. Hence, marketers get insightful information on the functionality and user behavior of their websites which helps to drive better results in the end.

12. WAVE

WAVE is a (Web Accessibility Evaluation Tool) that is designed primarily to help website owners and developers evaluate the accessibility of web content. Identifying the accessibility issues is useful for optimizing the website for users with disabilities and it can improve the overall performance of the website along with the user experience.

WAVE may analyze web pages for accessibility problems such as missing or incorrect alt text for pictures, poor color contrast, and improper use of heading components. You can improve the usability and accessibility of your website for those with impairments by solving these problems. Slow page load time can also be improved with it and identify issues with website navigation, such as missing or unclear links, which can make it difficult for users to find the content they are looking for.

By improving website navigation, you can enhance the user experience and encourage visitors to spend more time on your site. It will attract and retain website users.

13. Mobile SEO Page Analyzer

It helps to run a mobile-friendly test to find out if the users are able to navigate your website on mobile. A tool that evaluates a website’s mobile friendliness and mobile SEO optimization is known as a mobile SEO page analyzer. It can assist in locating problems that might lower a website’s position in mobile search results and make recommendations for how to make the website mobile device-friendly.

A mobile SEO page analyzer can aid in the optimization of a website in the following ways: Analysis of mobile-friendliness. A mobile SEO page analyzer can assess a website’s mobile friendliness by determining whether the website’s design is responsive to mobile devices. It can test the website’s page load time, font size, responsive design, and other elements that may have an impact on the user experience on mobile devices.


Website loading speed is measured using It is an online SEO tool that provides a thorough speed test analysis that is unmatched by any other tool. The tool performs a speed test three times, reporting the results of each test along with a waterfall view of the website’s loading time.

The waterfall results are divided by website elements like DNS, connect, SSL, HTML, JS, CSS, image, flash, font, video, other, and JS execution and are broken down into milliseconds. has a large brand roster that includes companies like Word Press, Go Daddy, Quantil, PC World, and many other well-known names in the market.

15. Mobile-Friendly Test by Google

The Mobile Friendly tool, a Google-only SEO tool for assessing a website’s mobile sensitivity, very simply indicates whether or not a page is mobile-friendly by denoting either green or red text. One could see more precise information.

16. GT Metrix

Check the speed of a website’s loading using GT Metrix. GT Metrix, originally developed by in 2009, was completely redesigned in response to the enthusiastic support it received from users. In accordance with the recommendations it makes for page speed and for the causes of slow speed, known as “YSlow,” GT Metrix offers grades, types, and priorities. It also offers historical data, a waterfall view result, page load timing, a page load video, and a filmstrip.

It has become one of the top SEO tools available online.

17. The keyword planner on Google

is used for choosing keywords. The free keyword planning and research tool Google Keyword Planner is widely used by SEO agencies around the world. Finding new keywords and predicting search volume are its two main services. Based on the website URL or the services and goods you provide, the tool suggests new keywords. Similar to this, the Google SEO tool also provides historical data on the keywords’ search volume and other metrics, along with a prediction of how well those keywords will perform going forward.

18. Answer the public

It is used for keywords and content concepts. Answer the Public is a tool that enables you to find incredible content ideas for absolutely captivating content. As the name implies, this ground-breaking SEO tool aids in the creation of content ideas by showcasing fascinating data visualization.

In turn, this data visualization aids in producing valuable, distinctive, and captivating content. Data visualization is offered by Answer the Public in four different formats: questions, prepositions, comparisons, and alphabetical. What, why, which, where, can, will, how, who, and when are questions. The data is represented visually using the prepositions can, is, to, without, with, and for.


Using is getting more and more popular for planning keywords. Another name on the list of the top SEO tools available online is Soovle. It is a fully customizable search engine that brings together the suggestion functions from some of the most popular websites and search engines in one location, including Google, Bing, Amazon,, Yahoo, Wikipedia, and Youtube. A list of the saved suggestions can be created and printed. All you have to do is click the “TOP” icon to view the list of the most popular internet keywords.

20. Input from Uber

For choosing keywords, Uber Suggest is the best. This SEO tool focuses more on keyword planning and was well-developed by well-known blogger Niel Patel. This keyword tool not only provides keyword suggestions, search volume, CPC, and content suggestions; it also provides unique results by assigning a score and status to keywords based on SEO difficulty and paid difficulty.

21. Buzzsumo

Buzzsumo is used for content inspiration. A content marketing tool called Buzzsumo aggregates content from various websites based on your search. Along with the content, it also provides you with social engagement metrics like the number of links, total engagement, and engagement on Facebook, Twitter, Pinterest, and Reddit. In addition, the SEO tool assigns content a cumulative score called an “evergreen score” based on how much engagement it receives long after it has been published.

The content can be filtered by publisher size, word count, time period, TLD, language, and filter domain. Based on your search, Buzzsumo also gives you information about influencers like a website link, page authority, domain authority, Twitter followers, retweet ratio, etc.

22. Siteliner

Siteliner is used for the quality of the free content model. A comprehensive analysis of the content on your website is provided by the free SEO tool Siteliner. The tool gives you access to data on duplicate content, broken links, duplicate content on other pages, average page size, average page load time, the average number of words per page, and many other things.

23. Small SEO

The best use of small SEO tools is content quality. Small SEO Tools is another free tool that primarily informs you of any duplicate content on your website. You have two options: either paste the content directly or enter the page’s URL. The tool not only checks for plagiarism but also counts words, checks for grammar, searches images, and discloses your IP address.

24. Ahrefs

Researching keywords and competitors with Ahrefs will become as simple as ever! Ahrefs is one of the most frequently used SEO tools for website analysis. Ahrefs is widely used to create high-quality backlinks and is a complete SEO toolkit.

Any website’s backlinks, traffic, and keywords are thoroughly analyzed. Additionally, it provides keyword research with keyword difficulty, monthly search volume, CPC, etc., content research, rank tracking, and web monitoring. You can also search for the most popular content in your industry.

25. Majestic

It is used to creating backlinks. Founded in 2004 in the UK, Majestic-12 Ltd. has a commercial offshoot called Majestic. The web infrastructure of the internet is described in detail in a link map hosted by Majestic, demonstrating how pages and websites connect to one another.

Internet marketers and search engine optimizers can learn more and be more effective by using Majestic’s link intelligence and domain metrics. One of the best SEO tools available online is its method of presenting the information in minute detail.

26. Crazy Egg

You can see how visitors interact with your website by using the heatmapping tool Crazy Egg. It provides you with data about the parts of your website that users are most interested in, as well as where they click and scroll.

Heatmaps allow you to observe the areas where users are concentrating their time and leaving. You can use this to determine which parts of your website need to be improved, whether the layout needs to be redone or content needs to be highlighted more.A/B testing, which Crazy Egg offers, enables you to compare the performance of various iterations of your website. When it comes to website design and SEO, this can assist you in making data-driven judgments.

You can learn how users interact with your website by using Crazy Egg to analyze user activity. This can assist you in improving the user experience on your website, which will ultimately result in increased conversion rates. In general, Crazy Egg is a helpful tool for learning about user behavior and improving the speed of your website.

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Final Words:

Well, these are just a few tests that marketers can run to evaluate website optimization. These 25 tools for web optimization are available now, and they can help you increase traffic and income to your website. The fact that it’s not from a tool at all is one of the thousands of additional options available, which may surprise you.

There is one factor that sets you apart from your competitors even though you both have access to identical optimization tools. The difference is the interactions and behavior that your visitors experience with your website. Therefore, it is imperative that you take the appropriate steps to comprehend your clients, their demands, and the reason they initially visited your website. By using these tools, you can make your website better and give your consumers the value they deserve.

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